Plan of action

As one of my subsidiary products, i decided to make an album cover. To do this i needed to look into a variety of CD covers to get an influence on how i was going to design my album cover and what would be appropriate for my music genre. I wanted to look at album covers similar in some aspects but also different in music genre. I decided to look into a very influential artist, Van Morrison. As Van Morrison also has very laid back and relaxing music he also has a twist to his music by preaching as he is a very religious artist. Another artist i decided to look at is Paolo Nutini. In contrast to Van Morrison, Paolo Nutini's music is aimed at a younger audience, he has a more experimental side to his music and explores different varieties within his particular genre. My final album cover which i decided to look at was James Morrison's, the reason i decided to look at this was because his music is quite similar to my chosen artist Paolo Nutini, yet i feel his music is aimed at a more mature audience and most of his songs tend to be about love and relationships. I chose these three artists because they all base around the same sort of genre, yet they are all aimed a different aged audiences, so i wanted to look at how aiming an artist at a particular target audience can affect the way the album cover is designed.





The Van Morrison album cover portrays an example of a more sophisticated music taste, but also quite sinister, the background is dark and the contrasting ghostly white face looks deathly and scary. This album cover is particularly interesting because the music by Van Morrison tends to be feel good. The colour of the background is very opposing to the lighting of the face, the image looks as if it is in negative because of the use of very contrasting colours. The face itself has a look about it which suggests a light is being shone on him. As Van Morrison is a christian and very religious, this could suggest the light of god being shone on him. He sings a lot about god in his lyrics.



This Album cover is very interesting, however it works very well in aspect of the music genre. The Album and the images have been edited to look like a cartoon or pop art. This cover is very colourful in relation to his 'feel good' music genre. This suggests that his music is aimed at a more creative audience and also signifies that he has a very artistic side to him, which is portrayed in his music. The use of different colours implies a variation suggesting that Paolo Nutini's music has a variety of different sides to it. He is posing in fours different stances, this accompanies the variety of colours and again supports the implication of variation.



This James Morrison album was released as a debut album in the United Kingdom, 31st July 2006. The cover has a very bland use of colours, in contrast to the Bold, Gold writing down the side of the album cover. The reason the producers have used this gold writing is to make it look trophy like. The image that James Morrison portrays is an urban, relaxed view. His music, similar to that of Paolo Nutini's is very feel good but also for a more sophisticated audience, this carries characteristics of Van Morrisons music.

Before i started to produce my music video there are a few stages that i want to complete to make the process more organised. First of all after making my video i need to move onto the other two tasks, which i have chosen to create an album cover and also make a poster to promote my music video. To do this i need to make a plan, first of all i am going to do some research into Album covers and get some examples to help me work out what is necessary to include on an album cover.
All of the above images are contrasting.