Album cover

Back cover



This is my final back cover, I chose this image because I felt that it was appropriate in terms of relating to the song. The image shows a wooden wall and beyond the wall is a school. As the song i am promoting reflects on school life i thought that this wouldnt be appropriate. I edited the sky in this image to give it a better effect. i edited this on www.pixlr.com. Which is a free online picture editing programme.






This is the front cover. This is an image which i took in America. I felt that this would be the most appropriate image in connection to the genre of the artists music, as its very representative of the type of music that it is. My final cover is very opposing to my original idea where i wanted the artist on the cover. I felt that having a cover without the artist on is always very effective. This regularly is an indication that the artist is very famous and not in desperate need of more recognition. The album 'These streets' shows a different side to Paolo Nutinis musician skills as this album contains music of a more chilled out/blues genre.





Inside page









This is my final inside page. I wanted this to be in contrast to the album cover, this is very opposing in terms of image and style, however it relates to the cartoon effect of the album 'Sunny Side Up' and is in keeping with the colours of the sun on the cover.

In my album package i wanted to include some contrasting images. so i decided to go with the bright cartoon effect of the street which i edited on photoshop. my front cover image was unedited in terms of colour and contrast, however the writing that is on i edited on photoshop, using a simple font which i manipulated to look more personalised. My back cover is an image that i decided to use because i feel that the blue skies and wooden material together created a good effect. I edited this image in photoshop and www.pixlr.com. Firstly i heightened the contrast of the wood and second i selected the small area of the window and edited the contrast and brightness. I wanted the skies to stand out. I chose a font that looked good and in keeping with the theme and also similar to the font on my front cover. I decided to go with the colour black as it would stand out. I tried using a white font but this didnt not look good and it was difficult to see the words clearly.



Here is an example of one of Paolo Nutinis existing album covers;




In relation to my statement of the artist not in need to recognition, i think this album cover supports this. This album cover does not portray the artists face, just a cartoon, yet it is very effective.




Digipak





This template is an example of the conventional sizes that my cd case will have to obied by.

Final Advertisement

This is my final poster. After my second attempt and looking at the design elements i decided that some features did not look too good, for example in my second attempt i chose to have the title of the page central at the top of the page in large writing and the 'the new album' in the centre of the page also in large writing. After looking at the impact of this i came to realise that the large orange writing was not in keeping with the neutral design of the rest of the page. I chose to have the title at the top of the page slightly smaller and 'the new album' with the rest of the title. I changed the font of it completely and the colour. I made it smaller with a blue filling. I felt that this would be more suitable as the blue filling could be representative of blue skies. Something that i wanted to incorporate a lot of in the music video. I edited the advertisement for the live gig and made it smaller, however i left it at the bottom of the page still so it was in keeping with the rest of the page. I added other conventional features such as what other songs were included in the album.





Second






This was my second attmept at a poster. In this attempt i aimed to include the more nessecary qualities that an advertisement should include. For example, where the next gig by the artist will be held and the purpose of the poster. When the album is going to be released. I chose to have the main detail in a large font which would stand out on the page and make it clear what the posters aim is. The font i chose for 'the new album' was influenced by the album cover of James Morrison. I wanted this image to have a more effective impact by adding a feature to the page which would stand out. So in keeping with the genre of the music i chose a simple change which would add to the originality of the page which was fading the edge of the page out. This gives off an impression of clouds and dreams, a topic which is impiortant in Paolo Nutinis music.





First





This was my first attempt at making my advertisement poster. After this first attempt i looked into things and features that are missing that would be included in conventional advertisement posters. My main aim in this first attempt was to get the right format and create a font that would be suitable according to the music genre. My text was edited on word and i changed the colours and sizes so the font would suit the purpose. After creating this, i looked into what was missing. Advertisements for music companies were missing which i would have to edit and put them in place. I chose this picture as it looks very free, as the song is about childhood, I thought that this picture would proove very suitable. The reason i chose dogs to be on the poster was because dogs are seen to be very innocent and child-like which is relevant to the song.

Some pictures i could use

These pictures are some pictures that i have taken at all different time throughout the past couple of year from different place in the world. After looking at my collection of photographs i decided that these pictures are all very appropriate to go on the promotion poster.
The look of each of these images portrays a very simple way of life, it presents freedom, an aim that paolo nutini wants to portray in his music.




The first image was taken in december in the snow, i think that this shot would go really well on the poster cover as it links to a shot in the music video of a snow fight. This is the sort of street i invisioned when making my music video.

The second image was taken in America, Tampa Bay, i like this image because it is simple, yet i like the blue skies and the relaxed feel the image gives off. This could be an example of a working class, yet relaxed and pretty.

The thrid image was again taken in America, this image appeals to me a lot, because as mentioned in the lyrics in paolo nutinis song he talks about stresses of life, however i think this image gives off a working class feel yet it is attractive and very nice to look at.

The fourth image was taken on Beverley Westwood, i think that this would make a very good poster image as it captures a moment of freedom very well. As my dogs are running in the grass that is too long its looks careless and free, i also like the contrast between the grass and the sky.

The final option was a picture taken in America again and the reaosn i took this picture was because i wanted to capture the sun set, i like the shine of the sun against the road. The road is very quiet which, again gives off a feeling of freedom.

Font styles for poster

Looking into how important the title of the Poster is in attracting peoples attention i looked into website that would give me a wide range of options on font styles, this will give me a variety of options that i could choose from to title my poster.

The first option that i looked into was the type writer effect in which i found on one of my websites. I think that this font could be very effective if i put it on my poster as it looks very urban which would suit Paolo Nutinis image that he wants to portray amongst his audience. I want every aspect of my poster to suit my Artists style.






As my chosen song is about younger days and the lyrics relate a lot to childhood and the difference between childhood and adulthood, i think that ths writing font would be very appropriate in relation to the song lyrics. As this writing has a childs writing look about it therefore i thought that i could apply my knowledge of conventional promotion posters and album cover to my subsidary project.

First idea, breif poster

This is my first brief of my promoting poster, i chose to have a conventional image dominating the majority of the page to let the audience know who the artist is and also to portray the image. I wanted to have a large title over the top of the page to make it clear the name of the song, i decided to make the poster image link to the name of the song, so for that reason i chose to use the main image of the artist against the background of a busy or quiet street. Using the influence of James Morrison of his album cover 'Undiscovered' i decided that an option for the name style would be to have Paolo nutinis name is gold writing underneath the image of the street, the reason i chose gold writing was because i want it to look trophy-like.
I want to keep this poster simplistic but yet effective by including all of the important details such as, the artists style, the song name and the name of the artist, Paolo Nutini.

Subsidary products

Alongside our main project of making a music video, we have been asked to create two subsidary product, to compliment our project. I decided for my first sub that i would make a magazine advertisement to support the music video and advertise it. My second sub is going to be to produce an album cover.

Target Audience

The music by Paolo Nutini tends to be very feel good, in my point of view i would say that the target audience is for a more mature audience, yet not too sophisticated, the music that is written and performed by Paolo Nutini tends to have lyrics that creates a self reflective atmosphere so therefore i would aim his music at 16-30 years. Also the image that he portrays suggests his music is aimed at a more working class audience, the tattoos suggest adolesence and his image overall to me shows that he is aiming at a younger audience. He gains support from fans by being so multi cultural, by him wearing the 'Sweden' t-shirt, this shows a very partiotic side from the swedish. Paolo Nutini is originally from Glasgow so he will have a lot of support from his friends and family.

Schedule List

As i am filming my video around winter time, this gives me a disadvantage. I aimed to film using only natural light however this is going to be difficult as when i leave college it is often getting dark so i am going to create a filming schedule;
I am aiming to use the camera during half terms, this means that i will have all day to capture the natural lighting. I booked a camera all throughout February half term. This meant that i was able to catch 7 days of different weather, as music video focuses a lot on the environment i wanted to pay close attention to contrasting weathers. From this i was able to capture a scene of a snowball fight. Something which i wanted to include.

Location

I needed to think carefully about where i was going to film my music video. As my chosen song is by Paolo Nutini his style of music has a very specific genre which i aimed at targetting a more mature audience. His music is generally produced to create a 'feel-good' atmosphere and my chosen song in particular created an image of freedom. I wanted to produce my video so it would be well suited to the genre of the song. The song 'These Streets' explains how life is good, using examples of an instance in which people are unhappy and talking about life as a young child where there are no problems. He uses portrays contrast between adults and children through the words of his song. These words influenced me to choose a child-like location.
Some examples of places of prime locations in which i chose to develop my music video would be;
Parks, football fields, snowball fights, empty streets, busy working hours, quiet roads, rivers, lakes and other places related to the countryside.

The images above portray the type of contrast that i wanted to portray in my music video. The freedom of the countryside relating to the freedom of childhood, and the busy working streets, realting to the stresses of adluthood, opposing to childhood.


I have created a list of my plan;