The music by Paolo Nutini tends to be very feel good, in my point of view i would say that the target audience is for a more mature audience, yet not too sophisticated, the music that is written and performed by Paolo Nutini tends to have lyrics that creates a self reflective atmosphere so therefore i would aim his music at 16-30 years. Also the image that he portrays suggests his music is aimed at a more working class audience, the tattoos suggest adolesence and his image overall to me shows that he is aiming at a younger audience. He gains support from fans by being so multi cultural, by him wearing the 'Sweden' t-shirt, this shows a very partiotic side from the swedish. Paolo Nutini is originally from Glasgow so he will have a lot of support from his friends and family.
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